A history of popular women's magazines in the United States, 1792-1995
 Series Contributions in women's studies, 0147-104X ; no. 165
 Author: Zuckerman, Mary Ellen.
 Format: Book
 Published: Westport, Conn. : Greenwood Press, 1998.
 Language: English
 Summary:
Traces the development of popular women's journals in the US and examines factors contributing to changes in content over the years. Focus is on mass-circulation magazines for middles-class white females, although there is some material on working-class journals, magazines for African American women, and suffrage journals. Concentrates on the period before the 1930s. Ann... (see more)

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Duke
Perkins/Bostock Library Reference PN4879 .Z83 1998 c.1 Available - Library Use Only
Perkins/Bostock Library Stacks PN4879 .Z83 1998 c.1 Available
 
Authors
Series
Item Description
  • xvii, 272 p. ; 25 cm.
  • ISBN: 0313306753 (alk. paper)
  • OCLC Number: 37836947
Notes
  • Includes bibliographical references (p. [243]-265) and index.
DUKE002503518
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Table of Contents
  • Introduction
  • Women's Magazines, 1792-1918
  • Birth of the Big Six Leaders in the Field
  • Editing the Women's Magazines
  • Marriage of Convenience: Advertising and Women's Magazines
  • What They Were Reading: Content in Women's Magazines, 1890-1918
  • Women's Magazines, 1919-1945
  • Women's Magazines in the Interwar Years
  • Targeting Readers Creating the Women's Magazines
  • Attracting Advertising
  • Content in the Interwar Years World War II Women's Magazines, 1946-1995
  • Big Six to Seven Sisters
  • New Contenders
  • Epilogue Collections
  • Used Bibliography
  • Index
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Title Summary
Traces the development of popular women's journals in the US and examines factors contributing to changes in content over the years. Focus is on mass-circulation magazines for middles-class white females, although there is some material on working-class journals, magazines for African American women, and suffrage journals. Concentrates on the period before the 1930s. Annotation c. by Book News, Inc., Portland, Or.
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