Wikinomics [sound recording] : [how mass collaboration changes everything]
 Author: Tapscott, Don, 1947-
 Format: Audio CD; Music CD
 Published: [Old Saybrook, CT] : Tantor, p2007.
 Language: English
 Summary:
Tapscott (management, U. of Toronto) and Williams (resesarch, London School of Economics) explore the phenomenon of global collaboration demonstrated on YouTube, Wikipedia, The Human Genome Project, and other websites, offering insights to businesses on using open source strategies to expand research and development and marketing success. Sharing stories from Best Buy, B... (see more)

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  1. Duke Ford Library Audiobooks HD69.S8 T37 2007 c.1 Available

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Duke
Ford Library Audiobooks HD69.S8 T37 2007 c.1 Available
 
Authors
Item Description
  • Unabridged.
  • 11 sound discs (13.5 hr.) : digital ; 4 3/4 in.
  • ISBN: 9781400104154
  • ISBN: 1400104157
  • OCLC Number: 143375251
Notes
  • Read by Alan Sklar.
  • Compact discs.
  • Title from container.
DUKE003910841
Title Summary
Tapscott (management, U. of Toronto) and Williams (resesarch, London School of Economics) explore the phenomenon of global collaboration demonstrated on YouTube, Wikipedia, The Human Genome Project, and other websites, offering insights to businesses on using open source strategies to expand research and development and marketing success. Sharing stories from Best Buy, Boeing, BMW, and other companies, the authors demonstrate that while the phenomenon is widely seen as undermining the right and need of a company to make a profit, online collaboration within and between firms, as well as with the greater public, holds great potential to boost business, not hinder it. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)
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